For B2B startups and SMEs doing all the right things,
and still not getting the traction they expect.
Singapore-based, I help B2B startups and SMEs across APAC build marketing machinery that drives growth.
20+
Years in B2B Marketing
APAC
Regional Focus
30+
Enterprise Brands
Pallavi Misra
Fractional CMO & Founder, Mozaic Communications
Where I've built my expertise
The Problem
Does this
sound familiar?
Most B2B startups and SMEs are struggling because their marketing works in pieces, and not as a whole.
You're creating content, running campaigns, showing up on LinkedIn, but the leads aren't coming.
Your message sounds different depending on who's talking to the customer that day.
Sales and marketing are working hard, just not in the same direction.
Why Mozaic
Every tile has a purpose.
Together, they make the picture.
A mosaic is made of many distinct pieces: different colours, different shapes, different textures. But when you step back, they form one coherent image.
That's what I do for B2B brands. I bring together digital, social, content, PR, events, and offline, and make sure they're all telling the same story.
And because I can work across all of it, I can also see which tile is missing, cracked, or facing the wrong way, and fix it.
How We Work Together
Three ways of working
Every engagement starts with a conversation. From there, we figure out the right fit.
Advisory Call
You have a specific question. You want a sharp outside perspective without ongoing commitment. A focused 30 or 60 minute 1:1 session — one-off, or as many as you need.
SGD 200 / 30 mins
SGD 375 / 60 mins
Bespoke Engagement
You need real work done. We scope it together — one area or several — and work through it as a project. No fixed minimum. Ends when the work is done.
Narrative & Positioning
Authority & Content
Activation
Custom pricing
Scoped per project
Fractional CMO
You need a senior marketing lead in the team. Owning the function, working with the team, and external-facing when needed. Long-term, embedded, accountable for outcomes.
Custom pricing
Minimum 6 months
Latest Thinking
Insights
The Hard Truth About Thought Leadership on LinkedIn
Your best buyers are lurking silently. They're not liking your posts, but they're reading every word. Here's what that means for your strategy.
Read article
Visibility ≠ Leads (and Why That Matters in B2B)
PR hits, LinkedIn posts, and media features get you noticed, but visibility and leads are two different things. Here's how to build both.
Read article
AI Is Rewriting How Brands Get Recommended
B2B buyers are using AI to guide decisions. The brands that get surfaced aren't the ones with the best SEO, they're the ones with the clearest positioning.
Read articleSelected Work
From the field
Nobody Wants to Watch Another Webinar. So We Made a TV Show.
No conferences. No room. No playbook. So we built a TV-style editorial series on LinkedIn Live — and ran it for two years across Southeast Asia and ANZ.
Read case study
I Cut a Movie Trailer for a B2B Tech Project. Here's What Happened.
A photorealistic VR model of Tanjong Pagar Railway Station. Multiple stakeholders. COVID restrictions. And one question: how do you make engineering feel like cinema?
Read case study
If this resonates,
let's have a conversation.
Tell me what your company does, where you're stuck, and what you're trying to achieve.
Write to Pallavi