About
Two decades.
One focus.
Fractional CMO & B2B Marketing Strategist | Singapore & APAC
Helping B2B companies cut through the complexity and build marketing that moves people.
The Story
I'm Pallavi Misra, a Fractional CMO and B2B marketing strategist with two decades of experience across APAC, based in Singapore. I've worked across enterprise technology, digital infrastructure, and B2B environments where products are complex, sales cycles are long, and messaging often doesn't land the way it should.
My work sits at the intersection of strategy, storytelling, and commercial alignment. What that means in practice: I translate complex offerings into clear market narratives. I align marketing with how buyers evaluate and decide. I connect brand, content, and demand into one coherent system.
I don't operate as an external vendor. I step in as a senior, embedded partner who helps teams think better, move faster, and execute with clarity.
I've worked with and within some of the most complex B2B organisations in the region, from enterprise tech giants to fast-moving startups, and the challenge is almost always the same: not a lack of effort, but a lack of alignment.
20+
Years building B2B marketing strategies across APAC
30+
Enterprise technology brands shaped by this work
"The right message, to the right buyer, through the right system, that's what makes marketing machinery work."
— Pallavi Misra
Experience
Where I've built my expertise
Two decades across APAC's most complex B2B technology environments.
The Name
Why Mozaic?
A mosaic is a beautiful paradox: it's made of many distinct, individual pieces, yet it tells one clear story. Take any single tile out of context and it means very little. But arrange them with intention, and you get something extraordinary.
That's exactly how I think about marketing. Digital, social, content, PR, events, offline: these are all tiles. Most companies have them. What they're missing is the picture they're supposed to form together.
My job is to design that picture, and then make sure every tile is in the right place, facing the right way, contributing to the whole.
And because I can work across all of these disciplines, I can do something else that's just as valuable: I can diagnose. I can see which tile is missing, which one's cracked, and which ones are beautiful but pointing in entirely the wrong direction.
Principles
What I believe
Clarity before scale
Scaling unclear messaging just amplifies the problem. Get the story right first, then build from there.
Systems over campaigns
One-off campaigns produce one-off results. Real growth comes from building the machinery that runs consistently.
Close to the work
Strategy without proximity is just theory. I stay close enough to the work to know when something isn't landing, and to fix it before it becomes a bigger problem.
Align before execute
When sales, marketing, and leadership aren't telling the same story, activity becomes noise. Alignment makes everything else faster.
Selected Work
From the field
I Cut a Movie Trailer for a B2B Tech Project. Here's What Happened.
A photorealistic VR model of Tanjong Pagar Railway Station. Multiple stakeholders. COVID restrictions. And one question: how do you make engineering feel like cinema?
Read case studyReady to talk?
Tell me what your company does, where you're stuck, and what you're trying to achieve.