Services
How we work together.
Every engagement starts with a conversation. From there, we figure out the right fit.
On-Demand
A focused call or a defined programme. No ongoing commitment needed.
Advisory Call + AI Trust Sprint 02Bespoke Engagement
Project-based work across any of eight areas. Scoped to what you need, no fixed minimum.
8 capability areas 03Fractional CMO
Senior marketing leadership embedded in the team. Long-term, full-function, accountable for outcomes.
Embedded leadershipOn-Demand
Start with a call. Or a sprint.
No ongoing commitment. A focused session or a defined programme — both designed to give you something concrete.
A sharp outside perspective.
Best for
You're stuck on something specific and want a sharp outside perspective without ongoing commitment.
- Brand and positioning
- Messaging and narrative
- Content strategy
- Go-to-market planning
- Sales-marketing alignment
AI Trust & Retrieval Sprint
Before buyers ever speak to you, AI systems are already categorising you, ranking your relevance, and determining whether you appear in their answers. This sprint ensures your company is correctly represented in the high-intent AI queries your buyers are already running.
Bespoke Engagement
Project-based. Scoped to what you need.
We define the scope together — one area or several — and work through it as a project. No fixed minimum. Ends when the work is done.
Narrative & Positioning
B2B Marketing Strategy
ICP definition, audience strategy, and go-to-market planning. Getting the foundations right before anything is built or spent.
Brand Building
Positioning, tone of voice, and the narrative that makes people remember you for the right reasons. Whether you are building from scratch or strengthening what exists.
Strategic Communications
Messaging frameworks, website copy, and media landscape mapping. Every external touchpoint, telling the same story.
Authority & Content
Executive & Brand Social
A distinct point of view that travels. Organic content strategy, LinkedIn positioning, and editorial direction for C-suite leaders and B2B brands building authority, not just presence.
Demand Gen Through Content
Ebooks, blogs, video, social, influencer partnerships — structured around a specific ICP and designed to move them through the funnel.
Content Creation
Articles, white papers, ebooks, social content, video, infographics. Technical subjects made readable. Complex ideas made compelling.
Activation
Workshops
Sales and marketing alignment, customer journey mapping, and getting internal teams working from the same playbook.
Bespoke Events
End-to-end event production. Messaging, logistics, partner coordination, and market launches.
Custom pricing
Scope agreed based on what the engagement requires. No fixed minimum.
Fractional CMO
Senior marketing leadership, embedded in the team.
Best for
You need a senior marketing lead embedded in the team — someone who owns the function and drives it forward.
Not a consultant who drops in and sends slide decks. I work alongside your existing team — or help you build one — and I'm in the room (or on the call) when it matters.
What's covered
- Full marketing function: strategy, team, and execution
- Positioning and external narrative
- Sales-marketing alignment
- Content and channel strategy
- Events and brand activation
- Team management and agency oversight
How it works
Active, regular involvement — in-person or remote. Days per week agreed based on what the business needs. Minimum six months.
Custom pricing
Minimum 6 months · Days per week agreed at outset
Not sure where to start?
Tell me what your company does and where you are stuck. That is usually enough to figure out the right next step.
Get in touch